Project Overview:

Cross Auto Group, led by Ethan Duran, wanted to upgrade its digital presence to attract more customers and improve its online customer service experience. The project’s primary focus was on creating a user-friendly, visually compelling website that showcased Cross Auto Group’s extensive inventory, financing options, and customer service standards.

Objectives:

1. Improve User Engagement - Develop a website that encourages users to explore inventory, submit inquiries, and schedule test drives.

2. Highlight Financing and Services - Make it easier for potential buyers to learn about financing options, trade-ins, and service appointments.

3. Streamline Navigation for a Better User Journey - Simplify the navigation to create a smooth experience, ensuring users could find key information quickly.

Challenges:

• Integrating Complex Inventory Systems: Creating an easy-to-navigate interface that could handle an extensive inventory with frequent updates.

• Clear Communication of Financing Options: Making detailed financial and service information digestible for a general audience.

• Building Brand Identity: Ensuring the website design aligned with Cross Auto Group’s customer-first values and their reputation for high-quality service.

Design Solutions:

1. Intuitive Inventory Display: Designed a visually appealing inventory section with filters, vehicle details, and high-quality images to make browsing cars easy and enjoyable for users.

2. Emphasis on Financing Options: Created dedicated pages and prominent CTAs for financing information, trade-in tools, and credit applications, making it easier for visitors to understand and act on financing options.

3. User-Friendly Navigation: Simplified the navigation bar and added a ‘Quick Links’ section for commonly accessed pages, helping users move through the site effortlessly.

4. Responsive Design and Accessibility: Built a fully responsive site with accessibility best practices, ensuring a seamless experience for all users across different devices.

Outcomes:

• Enhanced User Engagement: With optimized user flows and streamlined navigation, users spent more time on key pages, leading to a [insert metric]% increase in inquiries and test drive scheduling.

• Higher Conversion Rate on Financing Applications: The intuitive design and focused CTAs resulted in a [insert metric]% rise in financing inquiries and online applications.

• Improved Brand Perception: Cross Auto Group received positive customer feedback on the website’s ease of use, professionalism, and informative layout.

Key Takeaways:

The Cross Auto Group project highlights the impact of a well-designed digital experience in the automotive industry. By focusing on user engagement, clear communication, and streamlined navigation, I was able to transform the customer journey and enhance the brand’s online presence. This project exemplifies my ability to adapt design strategies to industry-specific needs and deliver measurable results.